Facebook for Business

Overwhelmed by Facebook?  Me too! That's why we're bringing in a Nick Armstrong and Crystal Vilkaitis to teach you how to effectively utilize your time and talent on Facebook for your Business!

Are you losing sleep over your social marketing strategy?  Are you haunted by your competitor's success on Facebook?  Facebook is a tough, but profitable beast to master.  You can hire all the unpaid interns you want to try and pump your marketing materials to your "ideal" customers, but you won't get anywhere unless you respect the Facebook culture.

Leveraging Facebook can increase awareness of your business, bring in new customers, and even strengthen the relationship you have with existing customers.  You can use it to launch a new product or even as a test market for changing up existing products!  During this seminar you will learn about the Facebook culture, the difference between "friends" and friends, what networks and privacy settings have to do with your campaign, the difference between pages, groups, and events and what they have to do with your marketing strategy, and how to set up your very first Facebook ad for free!

What We'll Cover:

Social Media in a Nutshell

• What is Social Media and how can it be used in business?
• How modern Social Media tools interact to share your message
• That sinking feeling: handing over control of your campaign.

The Importance of Culture in Social Media and Facebook

• How Facebook is different than other Social Media platforms
• Utilizing Culture to build a relationship
• What Culture means to your Marketing Campaign
• Word of Mouth

What's in a Friend?

• "Friends" vs. Friends
• Facebook Networks
• Privacy Settings

Pages, Groups, and Events

• What is a Page and how is it different from a Group?
• Finding the right mix of FB promotional tools to market your business
• Linking, re-linking, status updates, and "power players"
• Your Custom URL
  

Facebook Ads

• Advertise page, group, event, or website?
• Setting your audience
• Stats and Tracking
• Do it right now for free

Facebook Apps and Connecting to other Social Media tools

• Facebook Apps
• Blogging - Facebook Connect
• Video Casting
• Twitter

Questions and Answers

All this for only $79!